BMW Art Car has been around for more than 40 years, a challenge that was set to various generations of artists – a list which already includes 17 names of artists who have converted new BMW models. From Andy Warhol to Olafur Elliasson, from Frank Stella to Roy Lichtenstein, where Teutonic engineering and international awareness meet. These can now be found in a book published by Hatje Cantz (with about 200 pages, 148 images in a protective casing created by Schmid+Widmaier Design; cover is created by Jeff Koons). The firt ‘art car’ was fashioned in 1975 when pilot Hervé Poulai, jointly with Jochen Neerpasch, the then director of BMW Motorsport, asked his friend and artist Alexander Caulder to perosnalise the BMW 3.0 CSL which he was going to race in the 24 Hour Le Mans. Chosen as the public’s favourite vehicle, it was at that moment that the BMW Art Collection was born.